- Posted by marysastevens
- On March 24, 2017
- 0 Comments
On Tuesday, I taught a course to military spouses about different resources available both in the military and civilian sectors to help with the transition of moving to a new post or whenever there is an emergency or other need. The root of the conversation was about understanding connections. As a military spouse it’s critical to know what local agencies to turn to when we need assistance, and quickly making friends in our new locations.
When I got back to my desk to work on my day job, my mind stuck on that term “connections.” It reminded me of the work I do as a marketing and public relations professional; the goal is to connect consumers with products or services – connecting the supply to the demand.
I had a lead on a new potential client but I actually had to turn it away and pass it on to a friend in the same space as me. I had no bandwidth, I simply couldn’t take on that client because their demand was too high for the time I have available. While I’m always looking to grow my clientele and my business, I know when I need to politely say no, and connect them with someone else. There’s that word again… connect.
I recognize that I would not be in the situation I am now professionally if I didn’t have other clients who referred me and connected me with others. It’s the foundation of how I’ve been able to grow my business so quickly in the past five months. The pay-it-forward cycle is alive and well among my group of connections.
“I’m always trying to find ‘connections’ between things. That art is the juxtaposition of a lot of things that seem unrelated but add up to something recognizable.”
I really like this quote from Pat Metheny, a jazz artist. He’s likely referring to his music and art, but isn’t life and business art, too? Connections don’t always look the same, and in fact it’s better to connect with others who have completely different experiences than you. Because in the end, you’re going to find what brought you together, and that will enable growth.
Think about your connections. Reach out to an old friend or build on a relationship you have with an acquaintance. Talk to your neighbors when you catch each other outside at the same time. Even better, challenge yourself to meet someone new this weekend, you never know what resources and blessings you could share with each other.